I am so excited to share this new with you! I will be opening my first retail location at 400 Fairview in South Lake Union by the end of the year! 400 Fairview is a European style open air market that will feature local, curated food and retail vendors on the first floor with offices and a rooftop restaurant above.
Our vision for the store is a place where you can come to admire the beauty of flowers and let us create captivating floral and living arrangements for your every need. We are a full service floral design shop, whether it be a floral for your office, a plant for your home or a full scale party we are available to bring beauty to you! We will also be selling Rifle Paper Co. greeting cards, potted plants, terrariums and other specialty gift items. Please visit our services section for more details on what we offer. If you don’t see what your looking for, let us know, we’re here to help.
-same day delivery
-custom designed arrangements
-flowers by the stem
-hand tied arrangements
-potted plants, terrariums, succulent gardens and orchid planters
-floral design classes
-hand selected greeting cards
How it came to be
Me at 400 Fairview-September 26, 2014.
It was a beautiful, busy Summer and this venture has been a long time in the making. It started last September when I was approached by a broker I had previously worked with about 400 Fairview. We went for a site visit, I was overwhelmed. It was a huge shell of a building and I couldn’t imagine myself in it. As I was walking through the site I was reminded that the foundation of the building was one of my floral wholesalers that moved to Georgetown. I remembered that almost all of the floral industry vendors used to exist in South Lake Union, they have now all migrated South. It felt serendipitous but yet I wasn’t sold.
My first Pop-Up February 14, 2015.
As the year progressed I continued to grow my business with the hope that a retail space would be at the end of the rainbow. There were struggles and on a personal note we lost our dog of thirteen years at the end of January. It was devastating. Two weeks later I had my first pop-up shop at Brimmer & Heeltap for Valentines Day with Parchment Bakery. My friend Haris of Haris Kenjar Photography came to the photograph the event. The images he captured and created were stunning and a perfect representation of the day. The pop up was a success and Laura of Parchment invited me to join her pop-up every other Sunday at Brimmer & Heeltap for a morning of flowers & baked goods. As the pop-up’s progressed, I really appreciated being out of studio and meeting customers. It re-affirmed my desire to open my own shop. I was grateful, I had a place to land, a place to belong. Brimmer & Heeltap and Jen Doak gave my floral business the boost it needed to get it’s little engine running and flowers, once again, showed me the way out of my grief and into the light.
I had almost settled on another space in the Spring when I heard from SKANSKA. We had a nice chat and I came down to see the space one more time. I was blown away, it was beautiful! It looked nothing like the shell I had stood in last September. It felt warm and I was able to see myself in the space. I was excited and terrified. I like to call it excitified. A word I made up to describe this process, a confused state of excited and terrified. I knew that the opportunity had real potential when I left that day. I was in shock. We were in shock. Scott, is the “we” and I should say that without him I don’t know where I’d be right now. He kept me level and helped me stay the course. My husband is my champion. Some time went by, the legal paperwork started, I was excitified hourly, daily, weekly and then a few months later we finally signed the lease! It still feels like a dream some days.
Lease signing, August 25, 2015
So, here I am entering a new chapter of my life and business. Beginning to buildout and create a space for my dream. It’s really happening, somebody pinch me! Being the owner of my business has shown me that this journey is about more than just the daily grind. It’s about believing in myself, putting my vision out there, chasing after a dream and bringing the beauty and light of flowers into others lives. Flowers are my passion, they are healing, make people smile and I thank my lucky stars everyday that I have the privilege of working in the industry. I look forward to bringing that passion and beauty to you!
Mother’s Day is almost here and we’re taking orders for delivery! This year we have a beautiful palette of peaches, creams, lavenders and soft greens with pops of chocolate. Peonies, Peach Roses, Lavender Anemones, Chocolate Cosmos and Lambs Ear are just a taste of the selection of product we have for you. Let us create dazzle your mom with our beautiful florals.
Our minimum for delivery on Mother’s Day weekend is $65. To place and order please give us a call at 206.619.7917, email us at or visit our online shop to place an order.
We hope to see you at our Pop-Up shop this Sunday, March 22nd with Parchment Bakery at Brimmer & Heeltapstart time, 8am! The palette this go around is Opalessence. Think blues, lavenders, greens and white! We have some beautiful local product coming your way and of course we will have some unique planters for you to give a good home to. If you’d like to pre-order for this week, please go here.
We will also be taking pre-orders for Easter floral arrangements, delivery or pick-up will be offered. But don’t fret! If you don’t pre-order will be have a nice selection of vased arrangements starting at $45, hand tie florals and planters for you to choose from on Easter Sunday!
Starting this Sunday, March 1st, our little flower pop-up shop will be a regular feature with the Parchment Bakery Pop-Up at Brimmer & Heeltap. Doors open at 8am and we’ve got lots of floral goodness coming your way.
What to expect:
– A pop-up palette announced on social media and our online shop! Our first week is Creamsicle…think oranges, soft peaches and creamy whites.
– For your convenience, we have added special Pop-Up pre-ordering in our weekly palette for pick-up:
•Hand tied arrangements start at $25. • Vased arrangements start at $45.
– Succulent and seasonal planters in a variety of designer selected vessels.
– Air plants! They were such a hit on Valentine’s Day, we will be returning with more options & hanging glass terrariums.
– Greeting cards from Rifle Paper Co., for an array of life’s occasions.
If you’d like to order with us in person we’d be happy to design a beautiful arrangement for you on site! We hope to see you there and please don’t hesitate to contact us with questions or to place an order.
PS – If we forgot to mention, delicious baked goods and breakfast options from Parchment Bakery will be there as well. Our personal favorite is the Mallorca breakfast sandwich but really, anything you get will treat your taste buds right!
Don’t forget, you can order floral arrangements and orchid planters through our online shop any day of the week for delivery.
We are so excited to be hosting a Valentine’s Day Flower Pop-Up Shop at Brimmer & Heeltap from 9am-1pm on Saturday, February 14th. We have selected a variety of beautiful soft pink, deep red and smokey lavender roses along with a combination of flowering branches, seasonal greens, hyacinth, tulips, ranunculus, poppies and more! You can select from fresh cut flowers, custom designed hand tied-bouquets, floral arrangements in a variety of unique vases and adorable planters. To make your shopping experience even more exciting we will have beautiful cards by Rifle Paper Co. and Parchment Bakery will be selling their delicious treats!!
If you’d like to place an order for delivery please email or call us at 206.619.7917. The minimum purchase for a floral delivery is $75 and delivery charges for Seattle are listed below. If your delivery is going out of Seattle please contact us for a delivery quote. You also have the option of picking up your pre-ordered floral arrangement at Brimmer & Heeltap on Valentine’s Day. To pre-order your floral arrangement click here.
We’d love to create something beautiful for your sweetie, give us a call and let us go wild!
Hello and welcome to my new website and blog! Veri Meri Designs is now Verde & Co. We have a lot of exciting news and events in the next few months including our Valentine’s Day Pop Up @ Brimmer & Heeltap in Ballard! More to come on this in the upcoming week.
Why Verde, Why now?
Verde & Co. is an amalgam of many inspiring things in my life. I drew inspiration for the font from my family’s business (photo below). It is a nod to the past that is rooted in my present. I grew up in a family business and if you spend more than 20 minutes with me you will probably hear me talk about it. I’m proud of it, it’s a large part of who I am and I believe in small business. Choosing just the right shades of green to represent Verde & Co. was inspired by my Italian heritage. I am half Italian and growing up in New York, I was greatly influenced by my Italian-American heritage. I should also mention that my eyes are green, so that counts too!
The rebirth of my floral business has been a labor of love and I couldn’t be happier with the end result. Getting to this place has been a long winding road that I am happy to have traveled. Along the way, it has shown me that my desire to create beauty for others is where I want to focus my work. Flowers bring me joy and I’m happy to bring that joy to you. It is a privilege to create for people and develop long lasting relationships with clients.
I’d like to thank the amazing team at Riverbend Design Group for working with me and guiding me through this process. After many of my indecisive moments, last minute changes and copious amount of time talking about shades of green, the end result is exactly what I wanted my business identity to express.
Please take a moment to browse our new website, like us on Facebook & Instagram to learn more and please stay in touch. We hope to hear from you soon.